Want to board an Alaska Airlines plane early? Wear your Russell Wilson jersey
As a resident of the fine city of Seattle, Wash., I can confirm what many around the nation believe — in our little town, it’s all Russell Wilson, all the time right now. The 12-2 Seahawks have the best record in the NFL, and Wilson is playing at a clip that would have him in serious consideration for the NFL MVP award if Peyton Manning wasn’t on pace to break all sorts of single-season records. Walking around the greater Seattle environs these days would have you wondering just how many Wilson replica jerseys have been sold (answer: a LOT of them). And for those who have made that particular purchase, there’s a side benefit.
Alaska Airlines has announced a promotion in which passengers boarding flights on its planes flying out of Seattle will receive priority seating if they’re wearing Russell Wilson jerseys. Company spokesperson Bobbie Egan told Seattle’s King5 News that the promotion is good for the duration of the Seahawks’ season, however long that goes. The team has clinched a playoff berth, and could wrap up the NFC West title and home-field advantage throughout the playoffs with a win over the Arizona Cardinals this Sunday, or against the St. Louis Rams in the regular-season finale.
It’s the second recent transportation-related promotion involving the Seahawks — after the Seahawks shut down the New York Giants last Sunday, a car dealership in the Seattle area found out that it had to pay out a 12-person bet because Seattle’s opponent didn’t score any points, and the company had to make good on a promotion that sold 20 cars and gained a great deal of local publicity.