Posted December 16, 2013

Seattle-area car dealership on the hook for $420k after Seahawks’ shutout win

New York Giants, Seattle Seahawks, Uncategorized
For some Seahawks fans, Sunday's shutout win was especially profitable. (Elsa/Getty Images)

For some Seahawks fans, Sunday’s shutout win was especially profitable. (Elsa/Getty Images)

The Seattle Seahawks’ 23-0 win over the New York Giants made just about everybody in Washington state happy, but one car dealership in the state will have to fork over almost half a million dollars as a result of the game’s unlikely outcome. The road shutout was the fifth the Seahawks have put up in the last 30 years, and the first regular-season goose egg at home for the Giants since 1995. Given the odds, it seemed reasonable for Jet Chevrolet, located south of Seattle in Federal Way, to put together a promotion that would net $35,000 for 12 different people.

“This is crazy,” said Jim Johnson, one of the dealership’s owners, via ESPN. “We never expected that we’d actually be giving away the money.”

The dealership took out an insurance policy on the $420,000 giveaway, which cost Johnson and his partners approximately $7,000. Johnson said that the company originally wanted to have a drawing before last Sunday’s Seahawks game against the San Francisco 49ers, but the legal and financial constraints could not be resolved in time. Seattle lost that game, 19-17.

Johnson and his partners had to open the drawing, which ran from Wednesday to Saturday, to everybody who entered, whether they bought a car from the dealership or not. Those who bought a car received 100 entries, and those who didn’t had just one chance. Twenty people bought cars during the promotion, and 12 people entered without a purchase. The 12 lucky winners will be determined with a drawing on Monday.

Johnson said Sunday night that he’s now looking for guidance from the insurance company regarding how to disperse the cash prizes to the winners.

“We’re a car dealership, we’re not used to doing something like this.”

According to ESPN’s Darren Rovell, this isn’t the first time a company has been on the hook for a prize giveaway after an NFL shutout. In 2006, the World Furniture Mann in Plano, Ill., covered about $300,000 in customer purchases as a promise after the Chicago Bears beat the Green Bay Packers, 26-0, in the season opener. And in 1999, the Kansas City Chiefs’ 34-0 shutout of the San Diego Chargers resulted in electronics dealer BrandsMart giving away about $425,000 in merchandise.

10 comments
AaronMasser
AaronMasser

Good job taking a short article and completely misstating the facts in the title. 

Rem
Rem

Might as well say the dealership was out $7,000, and their insurer was out $413,000.  Dealerships almost always get insurance on promotions like this, and the article itself notes the dealership was only out $7,000, so the insurer was the one actually footing the bill.

KeithZimmerman
KeithZimmerman

No idea if it was related to the give away, but, Brandsmart of Kansas City was out of business a year later. 

j7apple
j7apple

Seattle-area car dealership on the hook for $420k after Seahawks’ shutout win,


How about saying the dealership for $7000 had one heck of a promotion, as thats all their in for on this one.  (and people thing Insurance is a bad thing....lol)

Paul109
Paul109

I wish I lived in Seattle to take advantage of this!


grogseal
grogseal

What is there to say about this?

David Hedges
David Hedges

This article is senseless as how could such a conclusion be drawn from a mere 142 persons (the so called 'vast majority') who were asked if they were going to leave by 31 March 2012 and then proposing that this means they will be staying until 31 December 2012. Should not the survey question have been 'Who will be leaving by the end of this year or even by the end of 2013?'

101philosopha101
101philosopha101

@RemYeah, the dealership loses pennies compared to the insurer.  $7K is nothing. The insurer having to fork out $413K means they will hike their rates to 'earn' this money back.

Joebuckster
Joebuckster

@101philosopha101 @Rem Ahh, the 'poor' insurance company. They'll get their money back sooner than later. At the end of the day, the only ones who lose their 'money for nothing' are the people paying for insurance. Rediculous stuff like this should be illegal.