Posted September 27, 2013

Free Beer! Jaguars try new giveaway to fill their empty seats

AFC South, Jacksonville Jaguars
This man may have received free beer. We're not sure that's a great idea. (Sam Greenwood/Getty Images)

This man may have received free beer. We’re not sure that’s a great idea. (Sam Greenwood/Getty Images)

It’s the standard and obvious way to get anyone to pay attention to your sign, advertising campaign, or any other marketing concept. Put “FREE BEER!” on there, and the thought is that everyone with an internal Homer Simpson (which is far more of us than we’d like to admit) will come running. So it seemingly was for the Jacksonville Jaguars, who have historically had trouble getting people into their variously-named stadiums to watch their football product.

The Jags have not ranked higher than 20th in the NFL’s attendance rankings since 2006 (when they ranked 19th), and with a team in a serious rebuild that is nearly incapable of scoring any touchdowns, it seems that owner Shad Khan and his marketing guys decided to go the “FREE BEER!” route for Sunday’s game against the Indianapolis Colts.

Next 3 hrs only! #DrinksOnUs for #INDvsJAX from @BudLight (starts @ $45/ticket, 21+for beer). 2 free drinks w/ticket: http://t.co/swklpUJOrY

— Jacksonville Jaguars (@jaguars) September 26, 2013

To be more specific, anyone 21 or older buying two tickets in the $45 or over range during the Thursday timeframe received a ticket for two free drinks. Free beer and Jaguars football — does it get any better than this?

It is unknown at this time how many extra sales the Jags were able to extract with this promotion. Jaguars spokesman Don Edwards told Bloomberg News that the team does not disclose sales figures. The team currently ranks 30th in home attendance, with 59,416 seats sold for its one home game this season, a 28-2 opening loss to the Kansas City Chiefs.

ROSENBERG: Do Jaguars have what it takes to go 0-16 this season?

25 comments
bartleby'sdog
bartleby'sdog

We were thinking of getting a second home in Florida for the winter. Anybody know what 1000 square feet of the upper deck might cost us?

 It's got to be high enough for an ocean view though. We'll also need a good remodeling contractor. If you have any suggestion, please let us know. Thanks

GoJaguars
GoJaguars

More horrible journalism by writers who know nothing about the Jags.

Dana2
Dana2

Homer:   "... mmmmmmmmmm .... Tebow ...."


DavidSeung-JinLee
DavidSeung-JinLee

Keep the beer revenue, sign Tebow, and give your team some hope. What you got to lose?

Sulkaman
Sulkaman

You'd have to get drunk to watch that team.

joe6647
joe6647

Does anyone have any reasoning for getting Tim Tebow other than as a sideshow attraction that will put people in the seats?

Once he starts losing and the novelty of Tebow wears off, will people still show up to games?


GMs usually build their franchise for the long-term so that people keep showing up.

Plainview
Plainview

They really ought to get Tim Tebow, this is embarrassing.  OR move somewhere.  Anyway.

LA will take you.

LV will take you.

London will take you.


Rickapolis
Rickapolis

You could give this franchise to the Flintstones and get a better product on the field.

NoQNoSuperBowl
NoQNoSuperBowl

It would take way more than two drinks to get me to a Jags game.

WayneWaterman
WayneWaterman

That's not free beer.  That beer is costing you $22.50 a cup.  Spend $22.50 on beer at a grocery store, drink it all, turn on the game, then pass out. A much better experience.

PWINGS
PWINGS

Two free beers to bored fans. The police and stadium security are delirious with joy! What could possibly go wrong? 

sunalsorises
sunalsorises

The better way to fill the seats is to give away a ticket with the purchase of every 18-pack.

prvsa
prvsa

The NFL is about to enter some real tough times. The games are too long with replays turning the game into a ADS game (attention deficit). The rules to prevent concussions are too complex and can only be inconsistently enforced. Finally, you are about to see medical evidence that says no one should play football until they are at the age of reason.  Or maybe, since many football players can't reason at age 30, the league will require an IQ of 100!  That would eliminate a lot of players.

Papi Del Negro..... Dont ask
Papi Del Negro..... Dont ask

This team started on a positive note gradually improving then falling out, occasionally teasing, like 2005/2006 surprise playoff appearance. Then more mediocrity with mediocre owner. Now you have an owner who seems o be making a conceded effort to rebuild and though slow, if you want your team to stay, support them no matter how terrible the product. Look at the Cleveland Browns, a team I see worse off than the Jaguars since they came back in 99. These delusional fans continue toshell out for a team that is a constant disappointment regime after regime. Oh how the dream of Los Angeles must dance in his organizations brass....

j7apple
j7apple

Tebow will fill the seats, not the win column, but at least the seats.

billfold
billfold

You reported two free drinks.  Was it specifically stated that it was beer?  Could it be soda or coffee also?  

Goldlw2
Goldlw2

Your team is horrible, you have nothing to lose. Just get Tim Tebow . That will get people to watch.

OwG
OwG

Well this can only turn out good. Well done, Jags. 

Jonathan T
Jonathan T

@prvsa The games are not too long.  3 hours for the game, considering what you have to pay for gas, parking, tickets, concessions, etc., is no where near too long.  If anything they should play a double header to make it worth what you pay.

riley8
riley8

@Jonathan T @prvsa The games are definitely getting longer.  Double header?  There wouldn't be any players left!