NFL is ready to raise prices on prime Super Bowl XLVIII tickets
If you’re planning to attend the first cold-weather Super Bowl next February, you might want to think about waiting for sales on winter clothing. Because if you want prime seats to the NFL’s ultimate event, it’s going to cost you far more than it ever has.
Three league officials told Matthew Futterman of the Wall Street Journal that the NFL is preparing to approve a huge increase in elite seats for the Super Bowl — club-level seats with access to indoor restaurants. Futterman reports that such tickets will cost approximately $2,600 this time, as opposed to the $1,500 they cost at Super Bowl XLVII in New Orleans.
NFL spokesman Brian McCarthy told the Journal that the uptick in ticket prices has to do with the league’s desire to bridge the gap in value between face-value tickets and those tickets that are scalped for much higher prices. The league researched what seats were going for on the open market, and found that some $600 tickets were selling for $2,000, and tickets closer to midfield could cost over $6,000.
There is good news, however, for those willing to brave whatever elements there will be at MetLife Stadium. The cheapest seats will drop from $600 to $500, and the NFL has said that just under 40 percent of the available seats will cost $1,000 or less.
League officials who talked to the Journal also cited the marquee market inherent in the first New York/New Jersey-based Super Bowl. Certainly, there are many more lucrative corporate entities in the Tri-state area that will gobble up many of the tickets (especially the indoor suites, which come with 30 tickets and will sell for as much or more than $500,000), and the NFL is ready to promote the angle that some people who are paying higher ticket prices will save money on flights and hotels. Because, of course, hotels in the area won’t raise their prices to insane levels when the time comes.
Many will complain about the NFL setting its prices as result of scalpers, but many already complained about the league putting a Super Bowl out in the open and subject to whatever weather vagaries Mother Nature may have in mind.
The NFL’s response may not be pretty, but it’s correct: The logic of supply and demand regulates that the league can do pretty much whatever it wants.