Posted September 17, 2013

NFL is ready to raise prices on prime Super Bowl XLVIII tickets

Super Bowl XLVIII
Are you ready for some (really expensive) football? The NFL is happy to oblige.

Are you ready for some (really expensive) football? The NFL is happy to oblige. (Julio Cortez/AP)

If you’re planning to attend the first cold-weather Super Bowl next February, you might want to think about waiting for sales on winter clothing. Because if you want prime seats to the NFL’s ultimate event, it’s going to cost you far more than it ever has.

Three league officials told Matthew Futterman of the Wall Street Journal that the NFL is preparing to approve a huge increase in elite seats for the Super Bowl — club-level seats with access to indoor restaurants. Futterman reports that such tickets will cost approximately $2,600 this time, as opposed to the $1,500 they cost at Super Bowl XLVII in New Orleans.

NFL spokesman Brian McCarthy told the Journal that the uptick in ticket prices has to do with the league’s desire to bridge the gap in value between face-value tickets and those tickets that are scalped for much higher prices. The league researched what seats were going for on the open market, and found that some $600 tickets were selling for $2,000, and tickets closer to midfield could cost over $6,000.

There is good news, however, for those willing to brave whatever elements there will be at MetLife Stadium. The cheapest seats will drop from $600 to $500, and the NFL has said that just under 40 percent of the available seats will cost $1,000 or less.

League officials who talked to the Journal also cited the marquee market inherent in the first New York/New Jersey-based Super Bowl. Certainly, there are many more lucrative corporate entities in the Tri-state area that will gobble up many of the tickets (especially the indoor suites, which come with 30 tickets and will sell for as much or more than $500,000), and the NFL is ready to promote the angle that some people who are paying higher ticket prices will save money on flights and hotels. Because, of course, hotels in the area won’t raise their prices to insane levels when the time comes.

Many will complain about the NFL setting its prices as result of scalpers, but many already complained about the league putting a Super Bowl out in the open and subject to whatever weather vagaries Mother Nature may have in mind.

The NFL’s response may not be pretty, but it’s correct: The logic of supply and demand regulates that the league can do pretty much whatever it wants.

30 comments
PhillyPenn
PhillyPenn

I this move by the NFL upsets you then you don't like capitalism.  Sorry, it's just a fact.

btcvsolo
btcvsolo

Been to 2 of 'em...(always marry money if you can, fellas!), but no interest at all in 'em anymore. Raising ticket prices on the rich will have zero effect. 

I'm just twisted enough that I think it would be great if it's a nor'easter mega-blizzard that day...would make the NFL re-think the whole thing AND we'd get to watch the 1%'ers freeze & possibly resort to cannibalism in the stands....

BrendanMiles
BrendanMiles

do we know if it's going to be a daytime superbowl ?...better not be a blizzard in NY this year...paying that kind of money to get frostbitten just for the sake of a few ratings ? I don't think so...

SavInTheCity
SavInTheCity

The real reason for increase - keeping the power on throughout the whole game.

Will13
Will13

What do you want the NFL to do? Keep the prices low and let scalpers reap the profits? The prices might seem ridiculous to you and me, but there are plenty of people willing to shell out that kind of cash. I just read a book by a stock broker. He and a buddy would buy 8 premium tickets at $1,000 each to attend a New York Yankees game. They needed four tickets each because they liked to exit the stadium for smoke breaks and weren't allowed to reenter the stadium without an additional ticket. The NFL doesn't need millions of people to be able to afford a Super Bowl ticket, just 90,000 or whatever the capacity of the stadium is.

WilyCoyoteSuperGenius
WilyCoyoteSuperGenius

The NFL is free to do as they please. However it is time to end the public subsidy of professional sports. Starting with the elimination of the ability to deduct the cost of tickets and attending the game as a business entertainment expense. Next tax executives on the value of tickets they are given by employers. I'd love to see the look on on those CEO's faces if the IRS handed them a tax bill based on treating that million dollar corporate box as income. Finally - not another dime of taxpayer funds for professional sports stadiums or arenas. No "infrastructure improvements, land swaps, bonds, loans or outright hand-outs."

Jeff_Scott
Jeff_Scott

So what? The only people that get tickets for a Super Bowl are rich people. They won't even notice the price even if it was 10k a pop.

RivaldoRiveiras
RivaldoRiveiras

This country is becoming a country of idiots. The hype around sports events, any type of event, from high school to professional sports is nauseating. People are celebrating stupidity. Long are the days when sports meant something. 

 

UleNotknow
UleNotknow

"$2,600 this time, as opposed to the $1,500 they cost at Super Bowl XLVII in New Orleans." Well, that makes sense. [sarcasm off]

tlm773458
tlm773458

The NFL is raising Super Bowl ticket prices?  Geez, could that have anything to do with the multimillion dollar payout to former concussed players?  Or could it be another of the "Great Goodell"s" plans to eventually take football away from the fans and give is to corporations...

riley8
riley8

I am only amazed this event isn't PPV.  It is coming.

C-Diddy
C-Diddy

SUPER bowl = SUPER price

billc72069
billc72069

it is RIDICULOUS to expect the average fan to pony up $ 2,600,00 dollars for the Super Bowl !

NFL wants the stadium to fill up with the super - rich fans, movie stars and celebrities who can

afford to pay for the  exorbitant prices ! Where is the average fan who is ' middle - class ' Mr. America ?

why of course, he sits on the couch in his home watching the GAME in his 60 - inch HD SMART TV 

and enjoy hearing the sound furies of the smackdowns of the players on the field and screaming 

like a lunatic with his best buddies and chomping down " Papa Johns ' pizzas and drinking all up

the beers, all for no costs at all. This is freedom ! cuz he can see all the real action without having

to use a binocular far from up in the stadium seats of the third tier !



WHO*IS*ESPN
WHO*IS*ESPN

So, the league cries over fake gear selling $200 CHEAPER than the sanctioned stuff and then rips off on tickets and says it is o.k.

Jonathan T
Jonathan T

Yeah, it's not like anyone but the big wigs can afford them anyways.  It might be alright if the NFL would stop letting ticket agencies buy the tickets and then resell them for 2x, 3x, or even 4x face value.  Make them available directly to the public a day before they are available to ticket agencies to make it fair.  Then we can sell them to the ticket agencies at the prices they try to get and see how they like it.

OraPike
OraPike

don't like it? don't go.

olusegunobasanjo
olusegunobasanjo

I think the NFL found a way to cover the loss of it's concussion settlement...

lustylampoonist916
lustylampoonist916

This is the most derisory rationale the NFL has ever tried to foist on professional football fans.

If I understand it correctly, the NFL is saying it is raising its choice Super Bowl tickets to scalpers' levels because it wants to be the entity that does the scalping.....as if charging $500 for the worst seat in the house isn't already de facto scalping.


A M
A M

and why not? American NFL fans obviously have too much money or they wouldn't blow it on football tix.

EmmaJAc35549609
EmmaJAc35549609

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prvsa
prvsa

@WilyCoyoteSuperGenius I agree with you i principle but we all know that won't happen.  Most subsidy that I know of are done by referendum so for the most part you lose to the will of the majority..the times when the voters did reject the subsidy the teams move, but like I said I agree with you in principle, I think Farming Subsides and Subsidies for Trivial Science(Like SETI for example which was ended ,but overall I mean useless science that boils down to hobbies and are triva)

prvsa
prvsa

@RivaldoRiveiras it's a (relatively) free country.  Not up to you to decide what people like or do with their time and money. If you hate sports so much the why are you on this site. No one is putting  gun to your head. Also I'm pretty sure whatever you like as a hobbies or entertainment someone could easily rip it and call it idiotic

CJ - Be the Ball
CJ - Be the Ball

@billc72069 I don't think anyone expects anything.  The NFL just knows that they can fill the stadium with people who are willing to pay those prices.  They don't care if those people are rich or if they are using their welfare checks to buy the tickets.  They are just looking at the market and realizing that they are under-pricing their tickets because scalpers are buying them up and selling them for huge profits.  Like any good business, they figure that they should collect the profits instead of some 3rd party who is making money off their efforts.

CJ - Be the Ball
CJ - Be the Ball

@lustylampoonist916 Just good business.  If people are willing to pay that price for the tickets, why sell them to scalpers at a discount?  If you don't agree, can I buy your house for one-third of the market value so I can sell it to someone else?

WHO*IS*ESPN
WHO*IS*ESPN

@A M sure.....and the welfare folks don't spend their gubment check on cigs, beer, lotto and chicken wings either

lustylampoonist916
lustylampoonist916

@CJ - Be the Ball @lustylampoonist916 I'd be happy to sell my house to you at face value. 

No one-third discount.  The NFL isn't selling its tickets to anyone at 67% of face value. 

We can use Zillow as the face value setter.  

Then let me see you sell it for a price 73% higher than you paid to me.

Since when did 'greed' become 'just good business?'  The NFL is no struggling small business owner.  

The extra income it will reap by raising its prices will not equal 1-ten thousandths of 1% of its total revenue for the year.

Now, if the NFL announced it was going to donate all $1100 of the extra, gross proceeds to humanity relief organizations for use after a disaster or some other occurrence that has left people suffering, I could endorse that.



CJ - Be the Ball
CJ - Be the Ball

@lustylampoonist916 @CJ - Be the Ball You're missing the point.  The face value of the ticket isn't the issue. If people are willing to pay 3X or more than the face value of the tickets, they the face value is that much under the market value and therefore scalpers are making the profit instead of the NFL. For your example to be correct, we would use Zillow to determine the MARKET VALUE, you would sell it to me for 1/3 of that figure (FACE VALUE), and I would turn around and sell it for the market value.  As for what the NFL does with the profits from their business, that is up to them...the same as whatever the scalpers are currently doing with their profits.