Posted August 14, 2013

Rams will explore new uniform concepts in the near future

NFC West, St. Louis Rams
The St. Louis Rams' current throwbacks reflect the era from 1973-1999.

The Rams’ current throwbacks reflect the era from 1973-1999. (David Welker/Getty Images)

The Los Angeles Rams were the first NFL team to put any sort of logo on their helmets, when halfback Fred Gehrke painted a primitive version of the current logo on the team’s headgear in 1948. Since then, the team has been one of the league’s most consistent in terms of overall look, and the Rams’ helmet logo is one of the most recognizable in sports. Since the team’s inception, there has almost always been a combination of blue, gold and white, except for the period from 1964 through ’72, when a more simple blue and white look was adopted, and the inaugural season of the Cleveland Rams in 1937, when a red and black combination was used.

According to team CEO and Executive Vice President of Football Operations Kevin Demoff, this could all change pretty seriously over the next few years. When asked which games he had picked to use throwback uniforms in this season, Demoff revealed that more change is in the works.

“I think the blue-and-white is a great traditional, classic look for our club,” he told Jim Thomas of the St. Louis Post-Dispatch. “I like our current throwbacks. I like our current uniform. They all have a meaning in time. We’ve talked about long-term doing a uniform re-design, looking back at the throwbacks we’re using now, or the blue-and-white, or a different hybrid. Or maybe something new and completely different.”

NFL teams are allowed to use throwback jerseys at two home games per year, and this year, the Rams chose their games against the Tennessee Titans on Nov. 3 and Tampa Bay Buccaneers on Dec. 22. It’s a good bit of history, considering that the 1999 Rams beat the Bucs in the NFC Championship Game and the Titans in Super Bowl XXXIV for their first modern NFL championship.

In 2000, the year after that championship, the Rams went from their old blue and yellow look to their current blue and gold style.

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Demoff knows that such talk will raise ire and cause discussion among the Rams faithful, and that’s the point.

“Like everything else, you’re trying to elicit emotion from your fans, and our uniform colors seem to do that on a daily basis,” he said. “There’s not a day that goes by that there’s not a uniform question or comment on the Internet.”

Because teams must wear the same style of throwbacks for five straight years when they decide on a style, the Rams must stick with their current throwback style until 2014. Demoff seems to think that 2015 would be a great time to implement a radical change, if one is on the horizon.

“If you look back over the arc of time, we have such a classic, traditional uniform that people love,” he said. “And it elicits great passion. We have so many Hall of Famers that have worn all the different types of uniforms. I think our fans relate to all of them, but they certainly have a preference for each individual one.”

One thing’s for sure — Demoff won’t do away with the horns Gerke first painted on all those years ago. Some things are just too classic to change.

“The horns have always been part of what we’ve done.”

20 comments
DarnellFriedman
DarnellFriedman

First, they need to change cities. (Go Back To Los Angeles)
Then, get rid of those ugly STANK LOUIS MLLINEMUN BLUE AND GOLD OUTFITS
Finally, return to the L.A. Rams Blue And Gold

SoCal1
SoCal1

The colors are fine, but the logo needs changing .

OglesbyLoneStar
OglesbyLoneStar

The Cards are blue and red, the Blues are blue and yellow, so I'd say the Rams should go with blue and white

Action
Action

So what they are saying is that when they go back to LA they are going to have a different look.

Rax
Rax

Just go back to a classic. Funny how many teams continuosly tweak their uniforms and then end up going back to the vintage look. We have seen it with the Bills, Giants, Jets, Vikings and 49ers. Would not surprise me to see Miami eventually go back to their 70's uniforms instead of this god awful design they have this year.

JoelGonzalez
JoelGonzalez

Nope just hold on to the Fearsome Foursome unis until you (the Rams) go back to LA.

Ricochet
Ricochet

As much as I hate the Rams (Niners Fan here!), the old school blue and white homers were great and the white on white roads were fantastic! Blue helmet with white horns. Great look.

MikeConnors
MikeConnors

Back to the old navy and white, they were classics...Roman Gabriel, Deacon Jones, Rosey Grier, Jack Snow...

JimmyKemp23
JimmyKemp23

Blue and yellow is the way to go, blue and white? That is the Colts colors. Blue and yellow is nice, plus they won their only Super Bowl with that color scheme. I'm not a Rams fan, but just loved the blue and yellow when Marshal Faulk, Kurt Warner, Issac Bruce won the Super Bowl. 

mystafugee
mystafugee

Next up: the Rams are exploring city change, possibly back to LA

TexasBorn
TexasBorn

Just go throwbacks everygame

jlesiak.wg
jlesiak.wg

The blue and white absolutely the way to go !  Just looking at that would make the team more intimidating as in the early 70`s. Look what happen to The New Jersey Devils  did away of the Christmas green red and white in 1993 . They changes colors to Black and red  and on they went to 5 SC appearances in 19 seasons.   Old school is the way to go!!!

2001mark
2001mark

They should start Angelinos what they like now before the big move.

GO22JETS
GO22JETS

Yeah Blue and White!  Garbriel, Jones, Olson, George Allen, Rosy, Lamar, Snow etc!

xwagner76
xwagner76

The Fearsome Foursome era blue-and-white uniforms are the best Rams uniform ever. IMHO. GO RAMS.

Dan A
Dan A

@mystafugee except they really aren't. That would be considered the backup plan.